ASM Cleveland December 2016 Meeting- RESCHEDULED

Cleveland Whiskey – Thursday December 15th 2016


Dear Members and Friends of the ASM Cleveland Chapter, 

Join us Thursday December 15th 2016 for our next technical meeting.


Registration link: December Meeting Registration Link


Guest Speaker:      

Tom Lix – Founder and CEO of Cleveland Whiskey


Lecture Title:

“Disruptive Change – Heretic or Game Changer?”



5:45 Social and Networking

6:30 Dinner

7:00 Speaker and Tours


Meeting Location:


1768 E. 25th St.

Cleveland, OH 44114


Dinner Selections:

The dinner will be a buffet.

To ensure your attendance please register by noon on Monday, December 12th  using the registration link above or through the Chapter’s website.


Speaker Bio

Serial entrepreneur Tom Lix is Cleveland Whiskey’s founder and CEO.  Inspired by the 1970 film MASH, Lix first learned distilling while stationed on a US Navy Destroyer just prior to its decommissioning.  With considerable help from an “almost” retired Chief Boiler Technician, he learned to make bootleg spirits from fermented fruit juice, discarded steel piping and patched up sea-water condensers.  It was in the Navy where he learned everything from welding and thermo-dynamics to basic mechanical engineering.   

More recently he was the Director of the Burton D. Morgan and Ewing Marion Kauffman Foundation funded Center for Entrepreneurship at Lake Erie College as well as an Associate Professor of Entrepreneurship at the same institution.  He was the President and Chairman of application services provider Public Interactive® which he founded in 1995 and the former President of Market Pulse™, a Cambridge-based database software company and subsidiary of Computer Corporation of America.

Previously, he was President and Chief Operating Officer of Yankelovich Partners where he consulted for leading food, beverage, hospitality and entertainment companies including Guinness PLC, Proctor & Gamble, H. J. Heinz Company, Unilever, PepsiCo, The Clorox Company, Burger King, Harrah’s Entertainment and the InterContinental Hotel Group PLC.  In addition, Lix has consulted to leading media companies and brands such as HBO®, Time magazine, and MTV Networks; travel and transportation companies including American Airlines, Amtrak and Northwest Airlines; as well as service delivery and technology innovators that included FedEx® and Visa.

A strong leader and hands-on manager with a streak of “make it happen” creativity, Lix spent formative years in the US Navy where in addition to his early bootleg distilling,  he was cross trained in nuclear physics and thermodynamics along with system operations for steam generation and seawater/freshwater distillation.  Lix was a once upon a time student activist and college dropout who hitchhiked across the country, fought forest fires in Alaska at the age of 17, and founded the first University sponsored Motorcycle Club in America.   He later earned his Doctorate in Business Administration, with an emphasis in marketing, from Boston University.